Back in Black - Barilla Pasta

  • Aired:  10/02/13
  •  | Views: 118,272

Pasta giant Barilla won't portray a gay family for its commercials, but Lewis Black isn't buying the whole family values argument. (4:12)

>> Jon: WELCOME BACK.

THIS IS A SEGMENT WE CALL "BACK IN BLACK."

IF YOU HAVE EVER BEEN TO ITALY, YOU'D HAVE GOOD REASON TO

BELIEVE IT'S THE MOST GAY-FRIENDLY COUNTRY IN THE

WORLD.

IT'S BASICALLY NOTHING BUT BEAUTIFUL MEN AND NECKERCHIEFS

AND FITTED SUITS RIDING AROUND IN VESPAS AND KISSING ON THE

CHEEKS.

DON'T GET ME STARTED ON MICHAEL ANGELO, A STRAIGHT GUY THROWS

PANTS ON THAT.

BUT THERE'S ONE GUIDO THAT IS NOT COMFORTABLE WITH THE GAY

LIFE-STYLE.

WHEN I SAY "GUIDO" I'M NOT BEINGRACIST.

>> CHAIRMAN GUIDO BARILLA. >> Jon: THE GUY'S NAME IS GUIDO.

HE'S THE PRESIDENT OF THE BARILLA PASTA COMPANY THAT LAST

WEEK WENT ON AN ITALIAN RADIO SHOW AND STUCK A WHOLE

BOOT-SHAPED COUNTRY INTO HIS MOUTH.

>> THE ITALIAN COMPANY THAT MAKES BARILLA PASTA IS FACING A

BOYCOTT AFTER ITS PRESIDENT SAIDSAME-SEX COUPLES WILL NOT BE

FEATURED IN ITS COMMERCIALS.

>> I WOULD NEVER DO A COMMERCIALWITH THEM.

NOT FOR LACK OF RESPECT FOR HOMOSEXUAL FAMILY, BUT BECAUSE

WE DON'T THINK LIKE THEM.

WE THINK OURS IS A CLASSIC FAMILY.

>> YOU KNOW, THE CLASSIC ITALIANFAMILY.

SITTING DOWN TO A CLASSIC ITALIAN DINNER.

>> SHUT UP, WILL YOU?

>> HEY! >> HEY, WATCH THE SHIRT, PLEASE.

>> I TOLD YOU KEEP YOUR HANDS OUT OF THE PLATE.

>> OKAY.

[APPLAUSE]OKAY.

THAT'S NOT FAIR.

IT'S FUNNY.

IT'S NOT FAIR.

THOSE ARE FICTIONAL CHARACTERS.

REAL ITALIANS DON'T ACT LIKE THAT.

>> PROSTITUTION, WHORE.

>> THAT'S THE KIND OF FAMILY WE NEED TO PROTECT FROM GAYS.

BUT I'M NOT BUYING YOUR WHOLE FAMILY VALUES THINGS, GUIDO.

BECAUSE I'VE SEEN YOUR PASTA ADS.

THESE ARE NOT TRADITIONAL FAMILIES.

THESE ARE HORNY WOMEN READY TO BANG THE FIRST HANDSOME STRANGER

THAT KNOWS HOW TO THROW A HANDFUL OF TWIGS INTO A POT FULL

OF BOILING WATER.

IT'S 50 SHADES OF TORTELLINI.

THERE'S A LOT OF REASONS TO BE PISSED OFF AT GUIDO BARILLA.

BUT THE REASON IS HE OPENED THE DOOR FOR THIS.

>> BARILLA IS IN HOT WATER.

>> THE PASTA MAKER BARILLA IS INBOILING WATER.

>> THE WORLD'S LARGEST PASTA MAKER IN DECIDEDLY HOT WATER.

>> ALL OF WHICH MEANS WITHOUT ANAPOLOGY, THOSE COMMENTS COULD

NOW COST BARILLA A PRETTY PENNE.

>> STOP IT! OR I SWEAR I WILL PUNCH YOU IN

THE MOUTH-A-TONI.

WE GET IT.

GUIDO IS IN TROUBLE.

I'M SURE AS SOON AS HE HEARD WHAT CAME OUT OF HIS MOUTH, HE

TRIED TO SUCK IT BACK IN.

>> HE WENT ON TO SAY IF GAYS DIDN'T LIKE THE POLICY, THEY

COULD EAT ANOTHER BRAND OF PASTA.

>> THERE'S MORE THAN ONE BRAND OF DRIED BEIGE NOODLES IN A BOX?

WHO KNEW?

AND NOW ALL OF THEM ARE BATTLINGIT OUT TO BE THE WORLD'S GAYEST

PASTA, INCLUDING SAN REMO THAT PROUDLY PRO CLAIMED THAT WE'RE

ALL FAMILY HERE.

AND I FOR ONE WILL BE BUYING SANREMO PASTA NEXT TIME I GET A

CRAVING FOR SKITTLES FLAVORED VAGINA SHELLS

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