MSNBC Left Behind

Aired:  10/11/10 Views: 149,481

MSNBC competes against Fox News' "Fair and Balanced" slogan by launching its "Lean Forward" campaign. (3:18)

PROGRAM.

YOU MAY HAVE NOTICED THAT WE

TALK A LOT ABOUT FOX NEWS

NETWORK ON THIS SHOW FOR TWO

REASONS.

FIRST, THEY'RE TERRIBLE.

SECOND, SECOND, SECOND,

THEY'RE THE BEST.

IN CABLE NEWS FOX KICKS

EVERYONE ELSE'S ASS.

HIGHER RATINGS, STRONGER

PERSONALITIES.

MOST IMPORTANT A CLEAR SENSE

OF PURPOSE FOR THE BRAND THAT

EVERYONE KNOWS.

FAIR AND BALANCEDED.

THE NETWORK'S ESSENCE

DISSTILLED INTO A SINGLE

PHRASE CLEARLY CONVEYING THE

MESSAGE YOUR SOURCE FOR HYPER

PARTISAN (BEEP): IT'S GREAT

BRANDING WAY BETTER THAN CNN'S,

IF YOU'RE WATCHING THIS YOUR

FLIGHT HAS BEEN CANCELED.

THAT ONE LANDED.

MS-NBC HAS LAUNCHED A BOLD NEW

AD CAMPAIGN OF THEIR OWN.

>> NO MATTER WHO OR WHERE THEY

COME FROM.

(LAUGHING).

>> Jon: ARE YOU SURE YOUR TAG

LINE SHOULDN'T BE SQUINT TO

AVOID SEIZURES?

WELL, MAYBE THE PRINT ADS WILL

HELP US UNDERSTAND.

THERE'S RACHAEL MADDO YOU.

SHE'S LEANING FORWARD I GUESS

APPARENTLY HAVING DROPPED

SOMETHING.

AND THERE'S KEITH OBERMAN

LEANING BACKWARDS.

IS IT REALLY THIS HARD?

I DON'T THINK I'M

UNDERSTANDING.

THAT'S WHAT YOU'RE BRINGING

AGAINST FOX.

GOOD LUCK.

IT'S LIKE WHEN NIKE CAME OUT

WITH "JUST DO IT."

REEBOK ANSWERS WITH THIS.

IT'S JUST LAME.

IT DOESN'T... UNLESS I'M...

I'M TELLING YOU.

I'LL TELL YOU WHAT WOULD BE A

BAD SIGN IF YOU UNVEIL A NEW

PROMOTIONAL CAMPAIGN AND THE

PRESIDENT OF YOUR NETWORK HAS

TO COME OUT MAKING A VIDEO

EXPLAINING IT.

>> LEAN FORWARD IS THE

SENSIBILITY.

AS A SENSIBILITY THERE ALREADY

EXISTS.

NOW WE'RE JUST PUTTING THIS

NAME TO IT.

THAT'S WHAT AMERICA IS ABOUT.

ALWAYS CHANGING FOR THE

BETTER.

THAT'S OUR SENSIBILITY.

LOOK FOR THAT.

THAT'S WHAT WE SHOW.

THAT'S WHAT WE PROMOTE ON THIS

NETWORK.

>> Jon: AMERICA CHANGING FOR

THE BETTER.

BY THE WAY IS THAT CNN ON IN

THE BACKGROUND OF YOUR...

(LAUGHING).

I GUESS YOU WERE AT THE

AIRPORT.

BY THE WAY, IS THAT MS-NBC

ABOUT AMERICA ALWAYS CHANGING

FOR THE BETTER THAT'S WHAT

YOU'RE PROMOTING ON YOUR

NETWORK.

HAVE YOU TOLD YOUR STAFF THAT?

>> THINGS ARE SO MUCH WORSE

NOW THAN BARACK OBAMA COULD

HAVE EVER IMAGINED.

>> UNEMPLOYMENT IN THIS

COUNTRY IS IS REALLY BAD.

>> PERSONAL BANKRUPTCIES ARE

HIGHER THIS YEAR THAN LAST

YEAR.

>> THE UNITED STATES HAS

FALLEN FROM FIRST TO 12th IN

COLLEGE COMPLETION RATES.

>> OUR GULF COAST HAS BEEN

CHANGED FOR A GENERATION.

>> WHAT A HORROR THIS

GENERATION IS LEAVING FOR ONES

TO COME.

>> Jon: DON'T STOP THINKING

ABOUT TOMORROW.

DON'T STOP.

IT WILL SOON

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