Black Friday Profiling

  • Aired:  11/21/13
  •  | Views: 108,339

Jessica Williams learns that it's hard to take advantage of all the Black Friday steals when you are being accused of stealing. (4:17)

[CHEERS AND APPLAUSE]>> Jon: WELCOME BACK.

AS YOU KNOW,THANKSGIVING IS A TIME, A

BLESSED TIME OF YEAR AND WE ALLGIVE THANKS FOR OUR FAMILIES AND

OUR HEALTH AND PREPARE TO BEATTHE (bleep) OUT OF PEOPLE TO

GO SHOPPING.

[ LAUGHTER ]JESSICA WILLIAMS HAS MORE.

>> BLACK FRIDAY IS JUST AROUNDTHE CORNER.

AND IT SEEMS LIKE EVERYONE ONTELEVISION HAS TIPS FOR

SHOPPERS.

>> DEALS ARE IN THE BACK.

>> PRIORITIZED BY PRICE.

>> DON'T BUY TOYS.

>> DON'T TURN RIGHT.

>> AND DON'T BE BLACK.

>> TWO BLACK SHOPPERS IN ONEWEEK ARE ACCUSING THE DEPARTMENT

STORE OF WRONGFUL DETAINMENT.

>> HE WAS RACIALLY PROFILED.

>> SHE USED HER TAX REBATE MONEYTO BUY THIS BAG AT BARNEYS AND

STOPPED BY THE COPS.

>> IT IS HARD TO TAKE ADVANTAGEOF ALL THE BLACK FRIDAY STEALS

WHEN YOU ARE BEING ACCUSED OFSTEALING.

>> WHEN I LEFT THE STORE THREEBLOCKS AWAY FROM THE STORE FOUR

UNDERCOVER COPS TOLD ME THEYWOULD LIKE TO SEE WHAT I

PURCHASED.

>> WHAT DID YOUR WHITE FRIENDSAY?

>> MY WHITE FRIEND?

>> EVERYONE KNOWS BRING A WHITEFRIEND WHEN YOU SHOP AT A PLACE

LIKE THANK I SHOULD HAVE.

NEXT TIME I KNOW.

>> SO THE PROBLEM ISN'T RACIALLYPROFILING IN STORES IT'S THAT

BLACK PEOPLE HAD FORGOTTEN HOWTO SHOP.

>> I THOUGHT THEY WOULD HELP MEAND THEY DIDN'T.

THEY ASKED ME TO LEAVE.

>> JUST BECAUSE YOU LOOK LIKE AGAP MODEL, DOESN'T MEAN YOU

WON'T BE PROFILED.

>> I WENT TO A STORE AND I ASKEDTO SEE JEANS AND SHE SAID THEY

ARE SO EXPENSIVE.

>> YOU THOUGHT BECAUSE YOU WEREWELL PUT TOGETHER YOU COULD SHOP

WELANYWHERE YOU WANT WITHOUTSHOPGETTING RACIALLY PROFILED.

YOU DO KNOW YOU ARE BLACK,RIGHT?

>> I KNOW.

>> WATCH OUT COPS.

COPS.

>> CLEARLY IT'S TIME TO GIVEBLACK AMERICANS MY OWN BLACK

FRIDAY SHOPPING TIPS.

START SIMPLE, WHEN ENTERING ASTORE ALERT EVERYONE TO YOUR

PRESENCE.

HEY, EVERYBODY, MY NAME ISJESSICA WILLIAMS I INTEND TO BUY

A PACK OF GUM.

I AM REACHING INTO MY POCKET TOPULL OUT MONEY, NOT A GUN.

PERMISSION TOAPPROACH.

MAKE FRIENDS WITH SECURITY.

I BAKED COOKIES, CAN I SHOP NOW?

IF THAT DOESN'T WORK ASK A WHITEPERSON TO SHOP FOR YOU.

CAN YOU BUY ME THAT WATCH.

YOU CAN USE MY CREDIT CARD.

ALL YOU HAVE TO DO IS SIGN MYNAME.

>> I DON'T FEEL COMFORTABLEDOING THAT.

>> CAN I ASK YOU A FAVOR?

YOU LOOK WHITE.

IF I GIVE YOU $140 CAN YOU BUYME THE SUNGLASSES IN THE WINDOW

RIGHT THERE?

>> YEAH, SURE.

>> THANK YOU.

FINALLY FOR A MORE TANGIBLESHOPPING EXPERIENCE HIRE A

MIDDLE AGED WHITE LADY AS APERSONAL SHOPPER AND EQUIP

HER WITH A HIDDEN CAMERAINSIDE THE NECK BRACE.

WE'RE IN.

GO LEFT.

LET'S TRY ON SOME HATS.

>> LOOK AT THIS.

>> PUT THAT BACK I'M NOT FEELINGIT.

LET'S MOVE ON PEGGY.

LOOK, YOU FOUND MY CAT.

>> JESS THIS, IS PERFECT.

>> THAT'S MY STYLE BECAUSE MYSTYLE IS NOT UGLY.

>> GOOD CALL I'M DIGGING THOSEKNEE HIGHS.

>> THESE WOULD LOOK GOOD IN DACLUB.

>> DID YOU JUST SAY DA CLUB.

>> MY FRIEND HAS MORE OF ADARKER COMPLEXION.

>> LIKE A DEEP TAN.

>> I'M (bleep) BLACK PEGGY,YOU CAN SAY BLACK.

THAT WAS A BUST BUT WHEN ALLELSE FAILS THERE'S ONE OTHER WAY

TO AVOID GETTING RACIALLYPROFILED.

COVER YOUR SKIN.

>> Jon: JESSICA WILLIAMS.

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