The Princess and the P.R.

  • Aired:  05/16/13
  •  | Views: 54,669

The hero of Disney's "Brave" gets a controversial makeover, threatening a longstanding arrangement with America's parents. (5:22)

(CHEERS AND APPLAUSE)

>> Jon: WELCOME BACK.

YOU KNOW, WE'VE BEEN TALKING

A LOT ABOUT REPUBLICAN

EFFORTS TO REACH OUT TO

MINORITY COMMUNITIES.

BUT THEY AREN'T THE ONLY

ONES.

ACKNOWLEDGING THAT THE

COUNTRY IS CHANGING.

FOR INSTANCE, THE WALT

DISNEY CO..

(LAUGHTER)

>> Jon: THAT'S VERY AMUSING.

LIKE THE REPUBLICAN PARTY,

THE DISME COMPANY HAS

RECENTLY BEEN TRYING TO

REACH OUT TO LATINOS.

WHICH VERY SIMILAR RESULTS.

>> A LOT OF PEOPLE REALLY

ANGRY ABOUT THIS, DISNEY HAS

SAID TO MAKE A NEW MOVIE AND

THEY WANTED TO TRADEMARK THE

PHRASE DIA DELOS MURTOS OR

DAY OF THE DEAD BUT THERE

WAS HUGE BACKLASH AND

TONIGHT DISNEY IS BACKING

DOWN SAYING THEY WILL GIVE

THE MOVIE A DIFFERENT TITLE.

>> Jon: REALLY?

PEOPLE WERE ANGRY THAT

DISNEY TRIED TO TRADEMARK

THE HOLIDAY ON WHICH THEY

PRAY FOR THE SOULS OF THEIR

DAED FAMILY AND FRIENDS?

I MEAN-- IT'S NOT LIKE

DISNEY WASN'T GOING TO LET

THEM HONOR THEIR DEAD.

IT'S JUST THAT WHENEVER THEY

Z THEY WOULD HAVE TO PAY,

YOU KNOW, ROYALTIES.

(LAUGHTER)

BUT THE GOOD NEWS IS THE

COMPANY BACKED DOWN BECAUSE

THEY KNOW HOW TO RESPOND TO

CONSUMER DEMAND.

LIKE WHEN THEIR PIXAR

DIVISION MADE BRAVE WHICH

FINALLY FEATURED A PRINCESS

WHO WAS AN INDEPENDENT,

REALISTIC LOOKING TEENAGER

WHO JUST THIS WEEK ACTUALLY

GOT A BIG DISNEY HONOR.

>> THE REDHEADED HEROIN WILL

BE CROWNED DISNEY'S 11th PRI

SES TOMORROW BUT-ON A

SECOND.

MERIDA HAS UNDERGONE A

MAKEOVER, AN EXTREME ONE

SOME SAY FOR HER BIG DAY

COMPLETE WITH A SLIMMED DOWN

LOOK, WITH WIDER EYES AND A

NEW GLAMOROUS HAIR-DO.

>> Jon: COME ON, THE WHOLE

MESSAGE OF BRAVE WAS THAT

GIRLS DON'T HAVE TO FIT IN

WITH SOCIETY'S EXPECTATIONS.

IF THEY WERE IN A SORORITY

TOGETHER NEW MERIDA WOULD BE

TELLING OLD MERIDA, IF YOU

DON'T STOP BEING SO [BLEEP]

AWKWARD AND BORING I WILL

LITERALLY [BLEEP] PUNT YOU.

I WILL [BLEEP] PUNT YOU.

(CHEERS AND APPLAUSE)

>> Jon: I DON'T KNOW HOW TO

TAKE YOUR APPLAUSE ON THAT.

(LAUGHTER)

THIS IS THE KIND OF BEHAVIOR

MODIFICATION THAT IS NOT

GOOD FOR COMEDIAN TO GO.

LIKE WHEN I SAY-- PUNT

[BLEEP] PUNT THEY CLAP.

CUT TO JON STEWART ARRESTED

ON THE STREETS OF NEW YORK

WANDERING AROUND YELLING

[BLEEP] PUNT.

THE COMEDIAN REPLIED I'M

ONLY LOOKING FOR APPLAUSE.

THEY EVEN TOOK AWAY MERIDA'S

BOW AND ARROW.

HOW IS SHE SUPPOSED TO KILL

THE TRIBUTES FROM DISTRICT

2.

THAT'S THE SAME MOVIE, ISN'T

IT?

I'M SURE I'M RIGHT [BLEEP]

(LAUGHTER)

(CHEERS AND APPLAUSE)

WHAT HAVE I DONE TO YOU

PEOPLE?

(LAUGHTER)

SO WHAT DOES DISNEY HAVE TO

SAY FOR ITSELF?

>> WE REACHED TOUT DISNEY

FOR A COMMENT.

HERE IS THE STATEMENT THEY

PROVIDED US SAYING QUOTE

MERIDA EXEMPLIFIES WHAT IT

MEANS TO BE A DISNEY

PRINCESS THROUGH BEING BRAVE,

APPROXIMATIONATE AND

CONFIDENT.

>> Jon: YEAH.

AND LITERALLY LYING IN A

COMA WAITING FOR A MAN TO

GIVE YOU LIFE.

WE HAVE SEEN THOSE MOVIE,

DID I SAY LITERALLY, I MEANT

LIGHT-RALLY.

WAIT A SECOND, I BET THEY

WERE THINKING THE OTHER KIND

OF DISNEY PRINCESS.

BECAUSE THAT NEVER TURNS OUT

WELL EITHER.

YEAH.

(LAUGHTER)

THAT'S GOING TO BE ALL OVER

THE INTERNET TOMORROW.

(LAUGHTER)

DO WE REALLY NEED TO

PIXELATE THAT?

IF WE UNUNPIXELATE THAT,

WHAT ARE WE REALLY GOING TO

SEE.

RAINBOW?

(LAUGHTER)

BAMBI'S HEAD?

OH, REALLY?

[BLEEP] PUNT IS FINE?

[BLEEP] PUNT IS FINE BUT

DON'T BRING UP BAMBI, THAT

IS OVER THE LINE, STEWART!

(LAUGHTER)

SO FAR NEARLY 200,000 PEOPLE

HAVE SOUND A PETITION ON

CHANGE.ORG TO KEEP THE OLD

MERIDA AND TO LEGALIZE POT.

THAT'S JUST AUTOMATICALLY

ADDED TO EVERY INTERNET

PETITION.

AND IN RESPONSE DISNEY

ASSURED THE PUBLIC THAT

WHILE YES THE NEW MERIDA

WILL APPEAR ON SOME

MERCHANDISE, THE ORIGINAL

MERIDA WILL STILL EXIST.

AND THAT REALLY MERIDA JUST

WANTED TO DRESS UP FOR HER

CORONATION CEREMONY.

BECAUSE THEY THINK WE'RE

[BLEEP] IDIOTS.

YOU KNOW WHAT THE PROBLEM

HERE IS, MERIDA WAS NEVER A

DISNEY CHARACTER, SHES WITH

A PIXAR CHARACTER.

AND I KNOW DISNEY OWNS PIXAR

BUT IT IS NOT THE SAME THAT

IS WHY-- LOOKS LIKE THIS AND

NOT THIS.

THAT IS WHY JESSE FROM "TOY

STORY" WEARS CHAPS AN NOT A

BALL GOWN AND WHY HOLY

SHIFTWELL FROM CARS 2, WELL,

WHO [BLEEP] CARS ABOUT CARS

2 BUT THE POINT IS THIS,

DISNEY, YOU NEED TO

RECONSIDER THIS MAKEOVER

BECAUSE YOU HAVE AN

ARRANGEMENT WITH THE PARENTS

OF AMERICA OF WHICH I AM ONE.

OUR JOB IS TO MAKE SURE THE

CHILDREN ARE SITTING IN

FRONT OF THE SCREEN.

(LAUGHTER)

YOUR JOB IS TO RAISE THEM

RIGHT.

(LAUGHTER)

AND IF YOU KEEP TEACHING

THEM THE WRONG LESSONS, THEN

WE'RE GOING TO HAVE TO START

DOING IT OURSELVES AND

THAT'S NOT COOL.

(LAUGHTER)

WE'LL BE RIGHTS BACK.

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