Internet Killed the Newspaper Star

  • Aired:  07/30/14
  •  | Views: 53,942

Jordan Klepper visits the University of Michigan's student newspaper and teaches aspiring young journalists how to stay relevant in a digital media landscape. (5:38)

>> Jon: WELCOME BACK.

FOLKS WE ALL KNOW VIDEO KILLEDTHE RADIOSTAR.

ASK YOUR PARENTS.

[LAUGHTER]BUT HAS THE INTERNET KILLED

NEWSPAPERS?

YES!

OR HAS IT?

JORDAN KLEPPER REPORTS.

>> THE PEOPLE OF ANN ARBOR,MICHIGAN, USED TO HAVE A LOT OF

LOCAL NEWSPAPERS TO CHOOSE FROM,BUT NOW ALL OF THEM HAVE CLOSED

UP SHOP OR MOVED ONLINE, ALLEXCEPT ONE, THE UNIVERSITY OF

MICHIGAN STUDENT-RUN DAILY.

I WENT TO THEIR NEWS ROOM TO SEEIF THEY HAD WHAT IT TAKES TO

SURVIVE.

WHAT DO YOU GUYS THINKJOURNALISM IS?

>> IT MUST BE WELL RESEARCHED.

>> INFORMATIVE.

>> JOURNALISM IS THE ABILITY TOTELL A STORY IN A WAY THAT

EMPOWERS PEOPLE.

>> IS THIS WHAT THEY'RE TEACHINGYOU HERE?

>> UH-HUH.

>> OH, WE ARE SO [BLEEPED].

THEY WERE GOING TO GET CRUSHED.

SEE, KIDS, THE MODERN WORLD OFJOURNALISM IS DOMINATED BY

AGGREGATORS LIKE THESE, THE ONESTHAT KILLED TRADITIONAL PAPERS.

TODAY MEN LIKE FORMER GAWKEREDITOR NEETZAN ZIMMERMAN HAVE

REDEFINED NEWS.

>> IF A PERSON IS NOT SHARING ANEWS STORY, IT IS, AT IT'S CORE,

NOT NEWS.

>> WHAT ADVICE WOULD GIVECOLLEGE STUDENTS STUDYING TO BE

JOURNALISTS.

>> I'D SAY DON'T BOTHER UNLESSYOU'RE LEARNING HOW TO CRAFT

THE PERFECT STORY FOR THE VIRALWEB, YOU'RE PROBABLY NOT GETTING

MUCH OUT OF THAT EDUCATION.

>> REALLY?

>> YES.

NOWADAYS IT'S NOT IMPORTANT IF ASTORY IS REAL.

THE ONLY THING THAT REALLYMATTERS IS WHETHER PEOPLE CLICK

ON IT.

>> YOU GOT THAT, KIDS?

OKAY, PROFESSOR NEETZAN, TIMEFOR JOURNALISM 101.

>> THE MOST IMPORTANT THING ISHAVING A GOOD HEADLINE.

USUALLY YOU'LL START WITH AQUESTION WORD.

YOUR WHAT'S, YOUR WHO'S, YOURWHERE'S.

>> MAYBE A HOW?

>> YEAH.

THEN WORDS THAT CAUSE A PERSONTO STOP AND PAY ATTENTION, SO

YOU'LL USE A THIS OR A THAT.

>> WHAT THIS?

WHO THAT?

>> EXACTLY.

>> HOW LONG DOES IT TAKE DO YOUWRITE A GOOD HEADLINE.

>> MAYBE 15 MINUTES.

>> JUST SITTING THERE FOR 15MINUTES COMING UP WITH THAT

HEADLINE AND THEN MOVING ON.

>> WELL THEN YOU HAVE TO WRITETHE REST OF THE ARTICLE.

>> HOW LONG DOES THAT TAKE?

>> MAYBE FIVE MINUTES.

>> TIME TO SEE IF THESE CUBREPORTERS HAVE THEIR PRIORITIES

STRAIGHT.

>> HEAR THIS SOUND?

THAT'S THE SOUND OF PEOPLELIKING THE THINGS YOU PUT

ONLINE.

READ ME SOME OF YOUR HEADLINES.

>> ACCLAIMED INDY FILMMAKERDONATES WORK TO

UNIVERSITY ARCHIVES.

>> NEXT.

>> NEW GROCERY STORE TO REPLACEKROGER ON SOUTH INDUSTRIAL.

>> MEET THE MAN WITH NO ASSCRACK.

SNEAKY BEAGLE HITS UP CHICKENNUGGETS WHILE OWNER IS AWAY.

>> LOVE IT.

>> SORORITY GIRL GETS BACK ATTWO-TIMING BOYFRIEND BY

[BLEEPED] IN HIS BED.

>> IMPRESSIVE, BUT HE COULD HELPTHIS NEWS ROOM OF FULL OF KIDS

DETERMINED TO WRITE ARTICLESTHAT MATTER.

WELL, LISTEN TO THE ADVICE HEHAD FOR THIS KID ON HOW TO

SPICE UP A BORINGSTORY ABOUT GROUND-BREAKING

ALZHEIMER'S RESEARCH.

>> ALWAYS LEAD WITH SEX IF YOUCAN.

>> ARE WE GOING TO TOUCH ONALZHEIMER'S THING?

>> WHAT WE WANT TO DO ISBRING PEOPLE IN WITH THE BOOBS

AND THE SIDE-BOOB BUT THENHAVE THEM STICK AROUND FOR

THE MORE SERIOUSLY, HARDERSTUFF.

>> GET UP WITH THE TITS AND THENGIVE THEM THE ALZHEIMER'S FOR

DESSERT.

>> EXACTLY.

>> OKAY.

LET'S PUT THAT TO A LAB TEST.

BY INTERVIEWING DR. EVA FELDMAN,ONE OF THE WORLD'S PREEMINENT

NEUROLOGICAL RESEARCHERS.

>> AND IN A PHASE ONE DRUGTRIAL, WHAT YOU...

>> ASK HER ABOUT HER SEX LIFE.

>> I DON'T THINK THAT'SAPPROPRIATE.

>> DO IT.

>> I KNOW THERE'S CAMERAS ANDEVERYTHING, BUT FEEL FREE TO

TALK OPENLY ABOUT ANYTHING INTERMS OF YOUR PERSONAL LIFE OR

THE REPRODUCTIVE HEALTH OF SOMEOF THE STAFF HERE.

THERE HAVE BEEN QUESTIONS ABOUTTHAT IF YOU HAVE ANY INFORMATION

YOU WANT TO SHARE.

>> I DON'T.

>> OKAY.

DIDN'T THINK SO.

>> THESE NERDS DIDN'T GET IT.

TODAY NEWS IS ONLY THE THINGSPEOPLE WANT TO CLICK ON.

DO YOU FEEL THAT WHAT YOU DID ATGAWKER INFLUENCED NEWS?

>> I THINK IT DEFINITELY DIDINFLUENCE NEWS.

I THINK IT REALLY DEPENDS WHICHSTORY YOU'RE TALKING ABOUT.

IF YOU'RE TALKING ABOUT...

>> THIS ZOO ADOPTED A STRAY CATTHAT MADE FRIENDS WITH A LYNX.

>> IMAGINE THAT.

I THINK IT DEFINITELY INFLUENCEDA NEW PERSPECTIVE ON HOW...

>> KATE UPTON ON A TRAMPOLINE.

>> YEAH, THAT SOUNDS, THATSOUNDS GREAT.

>> SORRY.

>> I TELL YOU, IT PROBABLY HASTO A CERTAIN EXTENT.

AGAIN, IT DEPENDS ON...

>> CAN I GET THAT IN THREE WORDSOR LESS?

>> YES, IT HAS.

>> GREAT.

I'LL LEAD WITH THAT.

IT WAS TIME TO GIVE THESESTUDENTS SOME JOURNALISTIC

INSPIRATION.

>> ADORABLE BABY DRESSED AS ADOCTOR.

WHO IS A CLICKABLE BABY?

>> FOR THE EXOTICS DESK, BABYLION.

>> WE'RE NOT INSURED. LET'S GETHIM AWAY FROM THESE PEOPLE.

>> AND WHO WANTS SIDE-BOOB DESK?

[CLICKING]ALL RIGHT. AND

AFTER A FEW EARLY HURDLES -->> WOAH, WHO DID THIS?

>> I DID.

>> THIS IS GREAT.

TAKE A PICTURE OF IT AND PUT ITONLINE.

>> THEY FINALLY STARTED FIGURINGIT OUT.

>>WHAT DO YOU GOT?>> DRONIES.

>> A SELFIE WITH A DRONE?

>> REMEMBER, WHEN THISTHING GETS CLOSE WAVE.

THERE WE GO. ACTUALLY, I DON'TKNOW HOW TO CONTROL...RUN, RUN.

[BLEEPED] AND WHEN THE NEW PAPERFINALLY ARRIVED, THE STUDENTS

COULDN'T DENY THE GENIUS OFNEETZAN'S WAYS.

>> THIS IS GREAT, RIGHT?

>> THIS IS [BLEEPED].

>> NO, KID, THIS IS NEWS.

>> Jon: JORDAN KLEPPER.

WE'LL BE RIGHT BACK.

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