Pimp My Right

  • Aired:  03/26/13
  •  | Views: 49,594

After "pretending minorities don't exist" proved a loser, Republicans decided to engage them person to person -- or, as that is known on the streets, talking. (4:34)

>> Jon: WELCOME TO "THE DAILY SHOW".

MY NAME IS JON STEWART.

WE'VE GOT A GOOD ONE FOR YOU TONIGHT.

THE FINE PROGRAM.

MY GUEST MICHAEL MOSS HE IS THE AUTHOR OF "SALT SUGAR FAT", THE "EAT PRAY LOVE" OF DIABETES ENTHUSIASTS.

WE'LL TALK ABOUT THE REPUBLICAN PARTY.

WITH A DIFFICULT ELECTION LOSS BEHIND THEM THERE'S A TIME OF REFLECTION AND SOUL SEARCHING

FOR THE G.O.P.

WE'LL LET YOU KNOW IF THEY FIND ONE!

OH, OH, WHO WANTS A PIECE OF THIS?

[CHEERS AND APPLAUSE]

WHO WANTS A PIECE OF THIS?

[CHEERS AND APPLAUSE]

[LAUGHTER]

I KID, OF COURSE.

REALLY?

ALL RIGHT.

[ LAUGHTER ]

LAST WEEK THE REPUBLICAN NATIONAL COMMITTEE RELEASED ITS REPORT ON WHAT WENT WRONG IN THE

2012 ELECTION AND HOW THE REPUBLICAN PARTY CAN REVERSE ITS FORTUNES IN THE FUTURE.

>> OFFICIALS ARE CALLING IT AN AUTOPSY.

>> THAT'S RIGHT.

THEY ARE CALLING IT AN AUTOPSY.

[ LAUGHTER ]

>> Jon: IT IS A DOCUMENT OF IDEALISTIC NAMED FOR BODIES IN THE RIVER.

WHAT DO YOU SAY WE RUB A LITTLE CANCER UNDER OUR NOSES AND GET TO THE BUSINESS OF CUTTING THIS

BLOATED CORPSE OPEN.

WE KNOW THE TIME OF DEATH.

RNCRINCE PREEBOUS WHAT IS THE CAUSE OF DEATH?

>> THE MESSAGE ISN'T RESONATING ENOUGH.

IT GOES BACK TO WHAT OUR MOMS USED TO TELL US, IT'S NOT JUST WHAT YOU SAY IT'S HOW WE SAY IT.

>> Jon: FOR INSTANCE,, THE WAY I SAY IT IS LIKE A DRUNK MUPPET.

OR AS DRUNK MUPPETS ARE KNOWN TO THE POLICE DRUPPETS.

A 100 PAGE REPORT TO REASSURE REPUBLICANS THEY DON'T NEED TO CHANGE WHAT THEY ARE SAYING BUT

HOW THEY ARE SAYING IT.

REMEMBER, WHEN YOU TELL A GAY PERSON THAT THEIR LOVE IS TOO UNNATURAL FOR SOCIETY TO

RECOGNIZE --

[CHEERS AND APPLAUSE]

-- SMILE.

[CHEERS AND APPLAUSE]

A BIG ISSUE FOR 2012 WAS TO CONNECT WITH MINORITIES.

PLEASE WELCOME G.O.P. 2.0 RELATABLE STYLE.

>> WE'RE GOING TO OVERALL OUR CAMPAIGN MECHANIC STRUCTURE TO FULLY INTEGRATE THE DEMOGRAPHIC

ENGAGEMENT STRATEGY.

THIS NEW APPROACH WILL BE DIVERSE, YEAR-ROUND, COMMUNITY-BASED AND DEDICATED TO

PERSON-TO-PERSON ENGAGEMENT.

WE'LL CONDUCT A PILOT PROGRAM AND TARGETED URBAN MARKETS TO TESTED AND RE-- TO TEST AND

REFINE THE ENGAGEMENT EFFORTS.

[LAUGHTER]

>> Jon: THE LOCAL NATIVES SEEM TO BE FEELING MORE COMFORTABLE WITH MY PRESENCE.

HOLY (bleep).

LET ME BRAKE THIS STRATEGY DOWN, IF I MAY.

AFTER PRETENDING -- SETTLE DOWN.

SETTLE DOWN IT'S A PUN.

LET ME BREAK THIS STRATEGY DOWN.

AFTER PRETENDING MINORITIES DIDN'T EXIST THE REPUBLICAN PARTY HAS DECIDED TO PHYSICALLY

GO INTO THE AREAS AND ENGAGE PERSON-TO-PERSON OR AS THAT IS KNOWN ON THE STREETS, TALKING.

[ LAUGHTER ]

BUT OF COURSE AS THE SAYING GOES, TALK IS NOT CHEAP.

>> WE'RE GOING TO BE ANNOUNCING A $10 MILLION INITIATIVE JUST THIS YEAR IN WHICH IT WILL

INCLUDE HUNDREDS OF PEOPLE, PAID, ACROSS THE COUNTRY FROM COAST TO COAST, IN HISPANIC,

AFRICAN-AMERICAN, ASIAN COMMUNITIES TALKING ABOUT OUR PARTY.

[LAUGHTER]

>> Jon: WE WERE JUST GOING TO PAY $5 MILLION BUT THESE ARE MINORITY COMMUNITIES SO WE HAD

TO SWEETEN THE POT.

YOU UNDERSTAND.

[LAUGHTER]

THERE YOU GO YOU'LL GO TO MINORITY NEIGHBORHOODS, COULD MARKET RESEARCH AND TAKE PEOPLE

BACK TO THE MINORITY COMMUNITIES WITH A RETARGETED MESSAGE.

IT WORKS FOR COOL CIGARETTES.

WHY NOT FOR ANOTHER ORGANIZATI

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